Best Format of Videos to Upload on Youtube

Thinking about what is the best video format for YouTube? Join the club.

With over two billion users, near no competitors, and a seismic sea wave of consumer attending, information technology should come as no surprise that more than and more businesses are investing their advertising dollars in YouTube videos.

Why Is Finding the Best Video Format for YouTube Important?

Equally consumers spend more and more time watching online videos, thinking about the best video format for YouTube makes perfect sense. It's an important question to consider as yous're trying to convey the value of your products and services to your audience.

Every story you're trying to tell has unique elements, context, and other variables. Addressing and leveraging each of these unique variables will result in the most compelling video possible.

But along with those artistic elements, the technical side of video creation must come into play. Selecting the all-time format in which to upload your YouTube video volition impact the quality that comes through to your audience.

Video marketers know that when it comes to choosing the correct video format when creating an constructive and engaging video for YouTube, that the solution is not ane-size-fits-all.

Why?

Considering depending on which computer, website browser, and platform the audience uses will determine how dissimilar video formats perform. This tin easily become overwhelming, which is why nosotros've written this article.

Keep reading to learn more about the best video format for your specific use instance.

Supported File Formats for YouTube

YouTube specifies the following supported file formats.

  • .MOV
  • .MPEG4
  • .MP4
  • .AVI
  • .WMV
  • .MPEGPS
  • .FLV
  • 3GPP
  • WebM
  • DNxHR
  • ProRes
  • CineForm
  • HEVC (h265)

And then the first thing you should do is check to ensure that your video has been created in one of the higher up formats. If your video has already been created and is not in one of these formats, be sure to catechumen it before uploading information technology to YouTube.

But and then this question remains: but which is the all-time video format for your YouTube video?

Best Video Formats for YouTube

According to YouTube, the all-time video format for a full Hd video (1920×1080 px) is MP4. YouTube goes on to specify other best practices, which include:

  • H.264 codec
  • xv-20 Mbps
  • Sound codec AAC-LC

But what if yous don't need a total Hard disk video? And then which is the all-time video format for you?

Remember, different platforms cater to different audiences and have different format and length requirements. And so be sure yous're not making a common error like and then many other e-commerce businesses.

Like we said earlier, one size does not fit all. And then go on reading to encounter which video is best depending on the driving factors in your video.

MP4

Nearly all devices and platforms support MP4, which is why it'due south considered to be the virtually universal format. With the capacity to store video files, audio files, text, and still images. MP4 delivers high video quality while keeping file size relatively modest.

Driving Factor: Preserving infinite while delivering high quality

MOV

Apple'southward MOV was specifically designed for QuickTime Player, just is uniform with Windows. Quality is especially loftier, so MOV volition have up quite a bit of infinite on your device.

Driving Gene: Delivering exceptional quality

WMV

Microsoft'southward WMV is likewise compatible with Mac. Simply like MOV, the WMV format provides infrequent quality but the trade-off is a large file size.

Driving Factor: Delivering infrequent quality

FLV

FLV was designed for the Adobe Flash Video Actor. So all browsers and video platforms supports the FLV format. But not all devices can say the same.

Driving Factor: Pocket-sized file size allows for quick download.

Other Technical Considerations for Your YouTube Video

While choosing the best video format for YouTube is of import, there are other technical considerations to keep in mind.

File Size

The maximum size is typically 128GB or 12 hours and it's important not to exceed this limit.

What if your video is longer than that?

Well, yous tin can compress information technology using a video editor prior to uploading it.

Attribute Ratio

For the best video format for YouTube, stick to the 16:9 aspect ratio, which represents length to width.

While you tin upload videos with other aspect ratios, 16:9 aspect ratio ensures that your video looks great on mobile devices equally well as desktops.

Resolution & Frame Rate

To optimize resolution, record your video in 1080p since this is considered Hard disk.

1080p looks great on all devices. This is especially true if your frame rate is solid, which means somewhere betwixt thirty and 60 frames per second (fps). Annihilation less than 30 fps will appear blurry.

If you're using your smartphone to tape, y'all merely need to make sure the phone has a decent camera. To optimize your video, be sure that your phone can record up to 2160p.

Leverage the Power of YouTube Today

There is so much untapped potential in the marketplace. A properly optimized YouTube video is the way to tap into those valuable opportunities. Merely without the correct video format, you risk letting the power of your YouTube video slip through your fingers.

Think, the technical aspects of your YouTube video are just as important equally the artistic elements you incorporate.

And it's as as of import that business organization owners and marketing directors be honest with themselves:

  • Do y'all have the technical expertise to main those technical elements?
  • If not, exercise you have the time, energy, and bandwidth to acquire that expertise?

Don't worry if "no" is the respond to those ii questions. It makes perfect sense, after all, since you lot've got a business to run.

The good news is that to properly leverage YouTube to establish a competitive reward in your marketplace, you lot don't need to do information technology alone.

At Levitate Media, we believe that video can assist any company in the earth effectively introduce their offering or expand brand recognition. That'south why we're happy to work with companies that are brand new start-ups besides as established multinational corporations to leverage the ability of YouTube videos.

Contact united states today to learn more.

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Source: https://levitatemedia.com/learn/best-video-format-for-youtube

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